Brazilian Swimwear Company Uses A Ribbon As a Bikini String

Bringing new meaning to “string” bikini, this shocking ad for a Brazilian bikini manufacturer place a ribbon between, well, you know, cheeks, to call attention.

They certainly got their goal accomplished, I don’t think anybody can overlook this ad… including all those who will be upset by its controversial edge.

The ad was created by advertising agency FNL COMMUNICATIONS, Australia, Sydney with creative direction by Mike Miller and Luke Duggan. The copy was written by Nathan Lennon. The cheeky image was shot by John Patrick.