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Bikinis by True Religion storm Mercedes-Benz Fashion Week Swim (Gallery)


Bikini by True Religion

True Religion brought denim bikini fashion and accessories to the beach at the Mercedes-Benz Fashion Week Swim.

Based in LA, the denim fashion forward designers to Miami to show Sea and Sun, a new licensee.

True Religion’s founder and chief executive, Jeff Lubell, said the look of the collection is inspired by his lifestyle.


True Religion bikini

“It comes from my soul, more or less, and from the ‘70s and that carefree hippie-bohemian chic kind of way of life,” he explained. “I live in Malibu so it’s very laid back,” he added.

The gallery shows the denim swimwear that features studs, top stitching and the brand's logo on the rear. Lubell said True Religion created the denim with washed, tattered, ragged, shredded and distressed look and added suede and leather look-alikes for accent.


Denim bikini by True Religion

Themes on the runway ranged from Westernwear to ‘70s-era rock ‘n’ roll, including plaid shirts, cut-off denim shorts, colorful animal prints and gold-metallic touches. —