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Just when you thought it couldn't get any hotter, welcome to the Mercedes Benz Fashion Week Swim!

Supermodels will show the latest looks for 2010; local designer Red Carter is featuring his newest designs, including a brown and pink teeny weenie adjustable bikini created for Ban Du Soleil.

Red says this week is to swimwear designers what the Paris fashion shows are to haute couture. "This is it baby; its bikini central," Red Carter told CBS4's Lisa Petrillo. "It's exciting to be here, lots of skin and lots of sex appeal. We're showing what we got, which is really hot."

As workers get the tents ready for the thousand of guests who will attend more than 19 shows at The Raleigh on South Beach, Red showed off a sneak peak of some of what he'll show off on the runway. Like all of his suits, a multi-colored bikini with gold hardware has his signature "Red" button bolted to his bottoms.

Another local designer will premiere her 2010 collection this week. Designer Mirla Sabino of ANK Swimwear explained she's excited to be here because it's not only the top fashion writers who attend; it's those big buyers as well.

"Buyers from big companies like Victoria Secret come here. There are some big buyers from all over the world!" says Mirla.

ANK features everything from sporty bikinis to cool corals. All are sure to turn heads on any beach.

Both designers say these five days will certainly set the trends for what you will see on the beaches in the very near future.

"This has always been a great motivator for my company," Red explained. "We get the buzz out about what is hot and happening."

"This is the destination place for swimwear; we have the weather, beautiful beaches! Everyone comes here!" Mirla said.

Mercedes Benz Fashion Week Swim officially kicks off Wednesday night at The Raleigh on South Beach and runs through Sunday. More than 12-thousand people are expected to attend and see the latest looks in swimwear design.

http://cbs4.com/local/Mercedes.Benz.Fashion.2.1087252.html

Debenhams Red Herring bikini

More women are opting for a boost on the beach this summer, with Debenhams reporting a boom in sales for 'boob-job bikinis'.

The perfect answer for those looking to increase their bust, the Red Herring bikini contains cleavage enhancing gel-filled cups, which give a more natural look compared to traditional padding.

The style initially hit the shelves three months ago, and has since seen sales rise by a massive 80% in comparison to its non-enhanced counterparts.

Debenhams swimwear buyer Amanda Wain commented: 'Research into women's lingerie shopping habits revealed that 45 per cent of all A to C cup bras sold are now enhancing... With padded and push-up bras among the biggest growth areas in lingerie, we felt now was the perfect time to try these gel-filled bikini tops which give the same effect.

'But even we have been taken aback by the surge in demand.'

At £16 for the top and £6 for the bottom, it's certainly a much cheaper, and far less painful, alternative to the surgeon's knife!

http://www.marieclaire.co.uk/news/383359/sales-boom-for-boob-job-bikini.html