In December last year, YuppTV launched YuppFlix, an on demand movie streaming service in all its regions of operation. YuppFlix offers more than 5,000 movies (overall 25,000 hours of content) across
different genres in 12 languages, including Tamil, Hindi, Telugu, Malayalam, Bengali, Punjabi and Kannada. It will also inform its users about the availability and internet premieres of movies through ad campaigns and push notifications.
YuppTV had also launched
YuppTV Bazaar, a new category of curated user generated content, in December last year. YuppTV Bazaar curates user generated content and verifies it for originality, quality and other factors to ensure that users get only
quality content. Once the content is approved, it will be listed on YuppTV, with 70% of the advertising revenue shared with the corresponding content creators. The Bazaar is currently live on the platform’s India website, with short films, comedy specials and other video content. It lists Pocket Films, Y Network, Indian Raga etc., as content providers.