Bollywood icon Aishwarya Rai Bachchan has reportedly approached the Delhi High Court seeking to protect her personality rights.
This significant move comes amidst concerns over the unauthorized use of her name, image, and voice for commercial purposes without her consent.
As one of India's most recognizable and influential celebrities, Aishwarya Rai's legal action underscores the growing importance of safeguarding individual public figures' identities in the digital age.
Her petition aims to prevent entities from exploiting her persona for various endorsements, promotions, and potentially misleading content.
This case is expected to set a precedent for celebrity rights and intellectual property in India, highlighting the legal battles public figures face against exploitation.
Aishwarya Rai's decision to pursue legal recourse emphasizes her commitment to maintaining control over her public image and brand. This development is crucial for discussions around media ethics, privacy, and the commercial use of celebrity likeness.
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